How to increase the rate of car dealership extended warranty
The car of the future distribution of service manner what it's like to be? Where the future of the auto dealers will go to China? In the next decade, China's auto circulation field, what will be the new project and new ideas to stand out? Below is the hk zhuo quality assurance to the understanding of the Chinese car extended warranty status, and car dealers to increase the rate of extended warranty bring some Suggestions.
More and more extended warranty company was founded, has caused many consumers to the company's image is not deep, also don't know its service, aiming at this problem, bayi zhuo quality assurance that "I am glad to have trade also extended warranty, we are welcome excellent extended warranty company involved together promote the consumer's perception of extended warranty. , of course, this is also a process of evolution, the product design of good, good to customer service, claims of high speed, good quality, can let the consumer remember company extended warranty, remember zhuo quality, extended warranty is with a strong financial attributes of product, extended warranty company also need to have a deep understanding to the finance to design a healthy project for a long time."
At present the industry as a whole, what was the reason for the low permeability and how to increase the rate of car dealers extended warranty, there are many reasons, here share with you two more deep.
1, the extended warranty for customer car is just need, but the recommended time point is very important. Car dealers are generally recommend to the customer in new car sales link, many people first reaction is: it's three years later, few will immediately make a decision for three years. But if we convert the time line, the end of the manufacturers warranty, or the customer experience recommended again after maintenance costs, and can immediately, because they have already felt the crisis, and is willing to pay for a high risk investment. If it can be bundled with some after-sale service, customers have a vested interest, is the best sales model.
2, the extended warranty is intangible product, we need professional intangible product sales elites to join. Abroad 4 s stores have sales ability is the strongest man in the financial insurance office, sales is to store the most profits of intangible products. Dealers also want to understand extended warranty is to help the car lock life cycle, can bring long-term value of the products, not as simple as high-quality goods sales.
Now the extended warranty form which is better? "This is very interesting a rebirth. Many dealers group at the time of first contact with extended warranty will choose to cooperate with the third party, but they lost control for dealers, maximize interests is called this period was 1.0 times of the development of the extended warranty. Themselves into 2.0, dealer group to develop, but the lack of risk control management system, product design simple and crude, finally lead to pay out of control."
Dealers want to obtain maximize the interests of the third party to provide technical support, help to control cash cost, profit, claims, is the most advanced business model, is a win-win 3.0 times, the opportunity is ripe.
In 2018, a year is destined to be extraordinary, bayi zhuo quality assurance staff has once again on a journey, we will brave determination, solidarity, don't forget to beginner's mind, use action to achieve the goal of our heart, make more car owners and partners feel hk zhuo genuine feeling!