Car struck the extended warranty, you the car extended warra
With the increasingly mature market, not only pay attention to guarantee the rights and interests of owners, also began to concern the value-added service after the warranty period. Car "3 packets" policy implementation, no doubt, is the ability of auto enterprise after-sales system of "big test". For car consumers to provide extra period after-sales service, will become the new weight for car companies in the future market competition.
Small make up is to introduce the knowledge about auto extended warranty.
1, extended warranty is car insurance: many owners think that by paying for the "warranty" is equal to insurance business operation mode. Actually otherwise, the extended warranty and car insurance of qualitative difference. Car extended warranty refers to the extended warranty period, the extended warranty vehicle in normal use, the failure of normal maintenance, the car insurance is to point to when vehicles outside the hair business accident, insurance and third party liability insurance for their losses. To be or get out of danger, car insurance is the external cause the result of car is extended warranty for the product itself, is the internal cause to be or get out of danger. To be sure, even though the owner purchased the car extended warranty, but once the traffic accident, involving other vehicles and personal injury, is not the range of auto extended warranty service. Extended warranty and car insurance is parallel, do their job.
2, auto extended warranty is only promotions: car although extended warranty is a kind of promotion, but it also contains the meaning of the following several aspects: first, as the car market gradually stabilized, auto makers focus from price competition to the competition of quality and service competition; Second, the more important to consumer is when the car vehicle after-sale service, make the jobs of auto makers also focus on after-sales service work; Third, to coincide with the market competition strategy for auto makers, 4 s shops do not hesitate to spend heavily to build auto after-sales service.
Dealers and car extended warranty
Car extended warranty service is based on the traditional automobile sales and service industry is a blend of advanced insurance idea and management technology and form of financial insurance business, an automobile is combined closely with the insurance business and traditional business, a typical collaborative development. As a new industry, the dealer can get what benefits?
1, effectively improve customer loyalty: as the competition between brands and new products constantly emerging, auto extended warranty business become distributors to ensure the old customer loyalty, and improve the salvage, own brand, promote the brand in the important means of displacement.
2, effectively improve dealers' profitability. New car sales profit is due to the competition continuously compressed, maintenance, used car, the importance of financial insurance business to dealers profit contribution is rising. In mature markets, dealers profit contribution of financial insurance has reached a significant proportion.
3, improve the original factory accessories sales. Along with the development of the independent aftermarket, oems in the original factory accessories sales will face a huge challenge, and the original factory accessories sales is the main profit source, the current brand dealers on how to deal with the future independent after-sales market, the competition of auto extended warranty can provide an ideal solution.
The brand of extended warranty insurance
Brand car insurance, will be in a certain extent, through the insurance services for car owners to provide exclusive, attract the owner choose renewal in 4 s shop, thus further stable dealer profits on the insurance business. Dealer post-sale service to store rate, customer satisfaction, industry chain layout will be improved significantly, thus reverse drive sales and promote the overall profitability dealers.
Current, the insurance of consumer habits lead to the insured for the first time, will choose to cover 4 s shops, but at the time of renewal, some consumers will choose "telephone car insurance" and so on for the rest of the model, renew the loss of customers, will make the 4 s inn after-sales erosion is part of the business, indirectly affect the profits of 4 s shop. In new car sales into small profit era, even under the background of The Times, after the business has become the important profit source of car dealers, and extended warranty is one of the important fulcrum of after-sales business growth.
Zhuo usd quality assurance is a professional auto extended warranty of quality service company, is committed to the extension of China's auto market to provide the best quality warranty service. Hk zhuo quality reach strategic cooperation with the well-known domestic property insurance companies, to provide risk protection. For owners to provide a powerful service. Hk zhuo quality assurance to tailor your car for extended warranty, strong professional and comprehensive service, reasonable price, efficient after-sales team to provide 7 * 24 hours service for you.